©2018 by SG Story.

The Brief 

  • Build awareness of the rebranding of Orchard Parade Hotel to Orchard Rendezvous Hotel.

  • Build upon the hotel’s rich history of over 50 years

  • Explain that the property’s heritage is preserved

  • Incorporate the new Rendezvous brand messaging - romance and lover of culture, history, food, art, beauty, and the world

  • Ensure that the re-launch stands out 

 

The Solution
Our experiential approach about telling the story of the hotel’s journey from being a pepper plantation, to becoming the iconic landmark it is today. 

 

The Process
We took a three-pronged PR approach: 

  • Pre-announcement: A personal invitation drop - pepper plants were given with the media invites

  • Announcement day: Media and blogger event including a hotel tour

  • Post-announcement: 2D1N stay to facilitate reviews

 

The Outcome

  • 30 media, bloggers and influencers attended the event

  • 15 pre-event and 70 post-event coverage