The Brief 
The Quincy Hotel needed a new content strategy to stand out amongst its competitors and reach out to a highly desirable millennial market 


The Solution
Our approach was to frame Quincy as a quirky and value for money property with an always-fresh hospitality, through a content and media plan that would not resemble typical hotel posts 


The Process

  • The result was ‘Quinn’—a teddy bear who fell in love with the hotel and chose to stay behind after his humans checked out

  • As a permanent guest/colleague, he documents his life on social media, sharing his enjoyment of hotel facilities and activities with his plushy friends

The Outcome

  • Average Facebook post engagement rate of 18%

  • Average Instagram post engagement rate of 25%

  • Quincy Hotel’s Facebook page was placed in the top 10 of most engaging brands on Facebook in 2018 by Marketing Interactive Singapore

  • This campaign is also a PRCA SEA Awards 2019 Finalist