The Brief
The Quincy Hotel needed a new content strategy to stand out amongst its competitors and reach out to a highly desirable millennial market
The Solution
Our approach was to frame Quincy as a quirky and value for money property with an always-fresh hospitality, through a content and media plan that would not resemble typical hotel posts
The Process
-
The result was ‘Quinn’—a teddy bear who fell in love with the hotel and chose to stay behind after his humans checked out
-
As a permanent guest/colleague, he documents his life on social media, sharing his enjoyment of hotel facilities and activities with his plushy friends
The Outcome
-
Average Facebook post engagement rate of 18%
-
Average Instagram post engagement rate of 25%
-
Quincy Hotel’s Facebook page was placed in the top 10 of most engaging brands on Facebook in 2018 by Marketing Interactive Singapore
-
This campaign is also a PRCA SEA Awards 2019 Finalist
![USED [9 MAR] Quinn D_D.jpeg](https://static.wixstatic.com/media/92a6e1_50eef0e371de4bc895f8a63cdcd1f793~mv2.jpeg/v1/fill/w_170,h_170,q_90/92a6e1_50eef0e371de4bc895f8a63cdcd1f793~mv2.jpeg)



















![USED [9 MAR] Quinn pool shot_v2.jpeg](https://static.wixstatic.com/media/92a6e1_b568f69478a4453482cd792892451a81~mv2.jpeg/v1/fill/w_414,h_414,q_90/92a6e1_b568f69478a4453482cd792892451a81~mv2.jpeg)