The Brief
The Quincy Hotel needed a new content strategy to stand out amongst its competitors and reach out to a highly desirable millennial market
The Solution
Our approach was to frame Quincy as a quirky and value for money property with an always-fresh hospitality, through a content and media plan that would not resemble typical hotel posts
The Process
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The result was ‘Quinn’—a teddy bear who fell in love with the hotel and chose to stay behind after his humans checked out
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As a permanent guest/colleague, he documents his life on social media, sharing his enjoyment of hotel facilities and activities with his plushy friends
The Outcome
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Average Facebook post engagement rate of 18%
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Average Instagram post engagement rate of 25%
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Quincy Hotel’s Facebook page was placed in the top 10 of most engaging brands on Facebook in 2018 by Marketing Interactive Singapore
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This campaign is also a PRCA SEA Awards 2019 Finalist
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